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| | Thinking of Selling? | | | | | | Comparative Market Analysis |
| | I would be happy to help you to find out what your property may sell for in today's Market. Please fill out the form below to help me learn more about your property and take a look at my marketing plan for you.
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| | "We Will Sell Your House, Or ERA Will Buy It!"® Click Here for ERA Sellers Security® Plan
Limitations may apply. |
| | MY MARKETING PLAN FOR YOUIf all of the steps below are completed within 45 days, you should be averaging at least 1 showing a week, more if your home is in town. If your home is not receiving adequate showings we must conclude that it is not our marketing or lack of effort on our part. Instead, we must assume that in this internet age, agents and buyers have looked at the property online and have decided against looking further. At that point, a new CMA (market evaluation) will be done and determine what factors are causing your property not to sell. These factors could be any of a combination of the following:
Location, Condition (such as repairs, colors, or wear and tear), Unusual floorplan or other interior features, Age, Over or under built for the neighborhood, Busy street or corner lot, Style or design.
There may be other factors not listed here. None of these factors indicate that there is anything wrong with your home. It just means that to increase showings and improve your home's standings in the marketplace, a price adjustment will be needed. If you agree to our recommendations then we will repeat all 18 steps in our original marketing action plan at the newer price. If you are not willing to adjust your price, or if your are not in a hurry to sell, then we will continue to market it through our websites, MLS, and normal advertising rotation. I am committed to using this marketing plan and "my best efforts" to sell your property to the best of my ability. | | 1. Place an ERA For Sale sign with flyer box in a prominent location on your property and directional arrows where permitted.
2. Photograph the property and place the photos and marketing remarks in MLS. This will also place it on Realtor.com.
3. Create a Visual Tour of your property and place it in the MLS and various websites.
4. Post the property on www.eraprestigehomes.com, www.era.com as well as my personal website along with the photos and marketing remarks.
5. Create & distribute flyers to the yard sign, in the office, at open houses, other agents & buyers requesting more information.
6. E-mail flyer to agents.
7. Print color postcards and send out to neighbors and top producing agents. Give some to owners to give out to their friends & family.
8. Make certain the property is advertised in the company display ad in the newspaper as "New Listing".
9. Arrange for office tour on the appropriate date.
10. Arrange for MLS tour on the appropriate date for that area.
11. Develop a sign in sheet and collect cards from all agents who enter the property. Have an Open House sign in sheet for listing agent to contact all viewers of the home.
12. Collect feedback from agents from all the agent tours. Promptly share that information with the Seller regardless of what it is.
13. Give Seller the best input and advice possible about how to prepare the home for showings and open houses.
14. Hold an open house at the property (if within 10 miles of town).
15. Send invitations to neighbors inviting them to the open house.
16. Share feedback from potential buyers who may have visited the home.
17. Adjust marketing based on feedback from buyers and other Realtors.
18. Show property to all potential buyers that we have in your property's price range and promote its showing to all Realtors in the MLS, especially those that contact the office for showing instructions on any other property we have listed in the same price range.
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